Ad Age

Type of Resource: Teacher Tools and Information
Free or Fee: Free for 30 days, registration required
Computer Needs: None Apparent
Link: Visit the Site!

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Recommendation:

While this site does not direct its attention to students and classrooms, teachers can find useful information and resources to use in a media unit. Viewing some of the commercials that are saved on the site may encourage interesting reactions and discussions. The 30 day trial is free and then fees follow.

Description:

Ad Age is the website of the magazine - Advertising Age. It contains stories related to news, media and Hispanic marketing. Also connect to the Ad Age component sites: Ad.critic, Account Intelligence, Agency Preview and Madison + Vine to find more media information. Link to an Advertising Encyclopedia; for a fee you can read archived stories.

Possible uses:

Teachers can find interesting articles, commercials with video, information and news to share with students during a media literacy study. Find interesting information about what consumers relay about their spending habits, time use and haggling in a section called `American Demographics.´ These pieces of information can be used when discussing Americans´ habits and the influences on these habits.

Related Resources:

4-5, 6-8, 9-12+

Media Education
Media Education : Television
Media Education : News
Media Education : Advertising
Media Education : Print Media

Teacher Tools and Information